FALL’S SEXIEST, MOST ECO-FRIENDLY NAIL POLISH SHADES:
NEW FROM LAUREN B. BEAUTY
Challenge:I want gorgeous fall nail polishes in hard-to-find – yet versatile – shades. I want them to be super
non-toxic. And I want them to stay candy apple-glossy for weeks.
Solution: Meet Lauren B. Beauty’s new fall collection, an exuberant rainbow of breezy, So-Cal colors.
Why they’re different:
Inspired by Los Angeles, 29-year-old Lauren’s home turf, each shade offers a compelling departure from the standard. For fall, her discerning eye landed on a range of influences, which she’s recast in sexy jewel tones and rich earthy shades. A sunset viewed from the Griffith Park observatory reappears as a pink-rose-khaki polish. An iridescent, shell-white tone nods to Shutters on the Beach, Lauren’s favorite local hotel and spa. A deep iris purple plays off the energy of gardens in Hancock Park. And a shimmery violet pink repeats the shade of a treasure scored at the Rose Bowl Flea Market.
Each polish is supremely eco-centric, fast-drying, and as glossy and long-wearing as a salon gel manicure. Really.
Star ingredient: A special, eco polymer compound that’s actually used on airplane exteriors, to protect their cool paint jobs and keep their finishes crazy-shiny and enduring.
Feel-good factors: All Lauren B. luxury polishes are 5-free (no formaldehyde, DBP, toluene, formaldehyde resin or camphor) and vegan. In fact, they’re so good for you that the line is sold at Whole Foods – a retailer with notoriously strict eco requirements – in California, a place with the toughest environmental regulations on the planet.
Available…for $18 each starting in August 2015, at LaurenBBeauty.com, Net-a-Porter.com & select retailers.
The expertise behind them: Lauren, a nail-polish fiend for as long as she can remember, earned her stripes in the high-end beauty world while working for Philip B. Botanicals, her uncle’s cult-favorite haircare brand. She leveraged that knowledge to achieve her dream: the perfect, safe, do-it-yourself manicure for busy women. The polishes swipe on expertly, easily; dry fast; and stay glossy and chip-free (truly!) for at least 14 days.